//Global Salesforce Manager @ Belron · CRM & Marketing Automation
CRM Consultant & Growth Manager — Salesforce core, Marketing Cloud and CDP across Automotive, Retail, FMCG and Field Service.
Specialised in design, implementation and optimisation of Salesforce solutions for organisations of every size — from technical configuration to business strategy, making sure every CRM project generates real, measurable value.
I'm a CMO and CRM expert turning marketing technology into measurable growth. Two decades across USA, DE, CH and Italy — building CRM, loyalty and digital products that move the business.
Currently Global Salesforce Manager at Belron (Carglass / Safelite group), Product Owner across UK, US, Canada and France. Previously Sr Solution Engineer Marketing Cloud at Salesforce, Digital & Innovation Manager at Fater (P&G JV) and CMO at Gruppo DIBA. Bocconi MBA, 4x Salesforce certified, speaker at Dreamforce, Salesforce World Tour, AdWorld and Talent Garden.
From Salesforce architecture to loyalty design, automation and growth — a stack built across 15 years of CRM, marketing and digital products.
Salesforce · 4× certGlobal Salesforce Manager at Belron (Carglass, Safelite), Product Owner on 4 markets (UK, US, Canada, France) across Marketing, CRM, CPQ, Field Service and Service Cloud, with end-to-end ownership of communications across 12 countries.
Previously Senior Solution Engineer Marketing Cloud at Salesforce (Lavazza, Armani, Autogrill, Moncler, Unicef) and Digital Strategy & Innovation Manager at Fater (P&G JV), where I launched the Pampers Loyalty Program scaling to 300k users in 6 months.
Before that, CMO at Gruppo DIBA for 14 automotive brands — built the marketing & BDC department from 1 to 27 people and scaled from 30 to 2,000 leads/month.
Salesforce Product Owner across 4 markets (UK, US, Canada, France) on Marketing, CRM, CPQ, Field Service and Service Cloud. End-to-end ownership of communications across 12 countries, RFI for marketing automation and new data modeling. Driving conversion uplift with WhatsApp automation, reminders and global SOPs.
Pre-sales advisor and Solution Architect for Marketing Cloud, Data Cloud and Loyalty Management. Contributed to multi-million ACV deals with Lavazza, Armani, Autogrill, Moncler and Unicef. Speaker at Dreamforce and Salesforce World Tour. 4x Salesforce certified.
Owner of digital products for Pampers, ACE and Lines. Launched the Coccole Pampers Loyalty Program, scaling from 0 to 300k users in 6 months. Led Salesforce CRM, Marketing Cloud, Service Cloud rollout and the pannolini subscription e-commerce.
Marketing & CRM leader for 14 automotive brands. Trained 120+ salespeople, scaled the marketing & BDC department from 1 to 27 people and grew lead generation from 30 to 2,000 leads/month across 3 provinces.
From Salesforce Marketing Cloud and CDP, to loyalty and digital products at Fater, to growth and SEM across global platforms — a decade of hands-on work with the names below.
Founded i-dentist.it — a digital agency helping dental practices grow patient numbers through website, CRM, marketing automation and training. End-to-end consulting on lead generation, retention and online reputation for studios across Italy.
Visit i-dentist.it →
Designed and ran the digital growth engine for the practice: WhatsApp automation for recall, reactivation and treatment plan follow-ups, integrated with the patient CRM. Result: revenue grew 30× — from €21,704 in 2020 to €641,890 in 2025 — with the same chair count, by recovering dormant patients and shortening the sales cycle on high-ticket treatments.
Find out more
15+ years delivering CRM implementations, CDP projects (Data Cloud, Data 360) and Marketing Cloud rollouts for 100+ brands across B2B and B2C — automotive, retail, FMCG, pharma, finance and field service. Work spans mentorship, advisory and hands-on implementation, often side-by-side with Salesforce partners like Deloitte, Reply and GFT Technologies.
Book a session →Open to CMO, CRM Director and Growth Leadership roles — especially at organisations scaling CRM, loyalty and marketing automation internationally.
Also available for advisory engagements, partner enablement, speaking and training on Salesforce, CRM, CDP and growth marketing.